Phillip has been working as a corporate, marketing, technology and media strategist. …digital strategy and operations, online marketing, eBusiness and brand consultant,
He has an extensive international and multilingual experience across diversified industries from healthcare / pharmaceuticals, financial services, Internet, US government to telecom industries. I decided to create this blog for businesses, potential employers, C Level executives, Corporate strategists, Marketing strategists and for people who want to develop their careers in digital strategy and marketing.
His blog is about global business, marketing, competition, etc.
Responsible for tracking and reporting results of product marketing plans and activities.
Managing budget and forecasting process for assigned product marketing activities; working through appropriate product and/or finance colleagues.
Partnering with internal stakeholders to develop high quality, consistent, and integrated product messaging/content across all channels (internal & external).
Managing approval process for all communications and ensuring compliance with corporate policies, product requirements, legal and third parties.
Leading development and maintenance of all sales and marketing materials for assigned products, in alignment with ‘One Voice’ requirements and in support of needs-based/insights driven selling, including, but not limited to modular product presentations, brochures, sell sheets, FAQs, case studies, product demos/videos and implementation guides.
Responsible for maintaining inventory of product collateral and sales tools, ensuring timely, relevant materials were made available to the sales force.
Partnering with the Project Management Office (PMO) to take new products to market, in accordance with the New Product Development/Go-To-Market process; worked with the PMO and business owners throughout the development lifecycle.
Developing and maintaining consumer value proposition/s, in tandem with the product owner/s.
Ensuring alignment of product marketing plans with consumer segment, issuer and merchant marketing strategies, plans and deliverables, including Affluent, and other high growth segments.
Liaising with extended product teams within each of the regions (as needed) to align and integrate their regional perspectives into the internal and external marketing strategy.
Responsible for translating and articulating business objectives into results-driven product marketing strategies, plans and deliverables. Developing and implementing those strategies directly or in partnership with regional product marketing counterparts.
Leading and executing business-to-business product marketing strategy for assigned products and services, across Core Products and Emerging Products. Developing and implementing strategies and programs in support of product business objectives; working in partnership with global and regional product, marketing and sales colleagues, to advance awareness of, consideration and preference for client solutions.
Providing in-depth understanding of internal and external factors which affect business, marketing and the client’s Digital presence, and defining digital vision, strategy and solutions that address business challenges, consumer needs and enable specific business goals. Acting as a visionary leader who “connects the dots” around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients. Interfacing heavily with internal team members and C-level client contacts throughout the digital roadmap and planning process as well as execution. Leading digital roadmap projects, and serves as strategy lead on projects of high complexity within a given brand/client or potentially across multiple brands/clients. Serving as lead digital strategist on one or more key accounts. Participating in industry groups, speaking at industry events, and publishing thought leadership. Playing an active role in business development, preparing proposals and participating in sales presentations.
Building strategy team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
Proactively working to improves process for strategy engagements and team workflow
Carrying out and ensuring direct reports (who are managers) carry out supervisory responsibilities in accordance with AARF policies and employment laws, including advising and assisting Discipline Lead on staffing
Inspiring team members to discover game-changing solutions, and to deliver work of the highest quality