Working with strategy team members to define success metrics and evaluate business impact of digital strategies and projects over time
Defining targets for identified metrics.
Developing processes for collecting and analyzing necessary data
Working with Client Partners to generate demand and sell-thru for strategic services
Building and managing strong working relationships with business decision-makers at the C- level of the client organization; a trusted advisor; ability to work with marketing, IT and business executives
Proactively seeking out opportunities to deepen client relationships and “elevate the conversation” within client organizations
Creating RFP responses and proposals, and taking leadership role in pitching new business
Remaining up-to-date on relevant news, best practices and trends within the marketing, media, and technology ecosystem and share this knowledge
Providing strategic counsel to C-level clients
Presenting strategy output and recommendations to clients and internal stakeholders
Facilitating workshops, ideation sessions, decision-making
Navigating client organization to get to desired outcomes
Briefing project teams
Leading strategic review of solution development; provide clear and timely feedback to ensure experiences, frameworks, etc.
Proactively working to improve process for strategy engagements and team workflow
Carrying out and ensuring direct reports (who are managers), carrying out supervisory responsibilities in accordance with AARF policies and employment laws, including advising and assisting Discipline Lead on staffing
Inspiring team members to discover game-changing solutions, and to deliver work of the highest quality
Providing assessment and vision of the ideal ‘consumer experience’ by defining key capabilities that differentiate clients and meet consumer needs. More important is defining cross-channel implications and opportunities, and the impact to brand
Phillip is proud to have participated in providing recognized thought leadership and points of view on Digital strategies including eCommerce, Social Media, Digital in retail, etc. especially for American Express and IBM.
Phillip has developed white papers and created inspirational presentations on Digital that have demonstrated smart thinking and strategic.
Analyzing business, marketing and digital performance across products, markets, audiences, and channels.
Other aspects involved Phillip works on are:
• Testing digital hypotheses through research, scenario analysis, and financial modeling
• Creating strategic and financial models to articulate business value
• Building business cases and ROI models of high complexity
• Summarizing findings, and package in a way that supports a clear and compelling story
Phillip finds defining a digital program’s strategic vision and business goals to guide strategy development and execution, and to move people to action as one of most fulfilling moments in this profession.
One has to develop strategies that drive client business performance and create digital roadmaps to guide execution of programs and initiatives.
Defining and conducting (or partner with others to conduct) appropriate research activities, and evaluating findings.
Research activities include:
• Assessing Digital’s role in client’s business model
• Connecting the dots, synthesize and articulate key business insights in a clear and compelling way
Leading digital strategy engagements with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mapping
Engaging with clients to identify key strategic challenge(s) and business, marketing and digital needs to be addressed; evaluate scope of strategic engagement.
Working cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners.